Rethinking mobility as a system, and reinventing how global organizations bridge strategy with execution.

Rethinking mobility as a system — not a sector. Not a book about cars, autonomous vehicles or technologies in isolation, but about how our relationship with mobility is being reshaped at the intersection of physical movement, digital presence, time, work, cities and society.
Electric vehicles, autonomy, AI, shared mobility and virtual tools are usually treated as separate revolutions. Humanity in Motion argues the opposite: their real impact only emerges when they are designed and governed together. Value is created — or destroyed — at the system level, through integration, coherence, and human-centered design.
Its core message is that collaboration must replace silos — across industries, cities, regulators and users. A framework to think, decide, and collaborate differently, before choices become irreversible.
Get the book on AmazonBased in their headquarters in Japan, GG was an executive at Nissan (early 2000s) and Toyota (early 2010s) during the most important turnarounds in their history. The book to come shares the key lessons from those experiences — lessons any Japanese, and ultimately global, organization can adopt.
Among the threads it will follow:
· The little-known methods Carlos Ghosn used to rescue and grow Nissan — and why the Renault-Nissan alliance, unlike so many others, endured beyond 15 years.
· How a unique global product-planning organization helped drive Nissan's doubling in size.
· What can be learned from the 2010 recall crisis that became a catalyst for change under Akio Toyoda.
· How a hybrid-differentiation strategy returned Toyota to profit and growth in diesel-dominated Europe.
· How a global brand strategy was built with regional marketing leaders — growing Toyota's brand value by 60% in four years (Interbrand, 2010–2014).
It is called The Third Road of Management because it follows neither the traditional MBA road nor the Japanese one: a strong global strategy and marketing, built through collaboration rather than top-down command.
Let’s talk about what the next move looks like for your organization.